article

Hitting that sweet spot

Posted: 3 January 2019 | | No comments yet

With the clean-label drive showing no evidence of slowing down, confection and chocolate manufacturers are adapting to a changing market. Environmental concerns, health concerns and sustainability may be priorities for today’s consumers, but flavour and innovation have never been more important. Divakar Kolhe from Future Market Insights reports on the global picture.

In the world of food, chocolate remains at the heart of all things delicious. What we are seeing, however, is a definite shift towards new or reformulated confectionery being positioned as a ‘healthier indulgence’, to suit both the ‘better-for-you’ claims attached to it and customer demand. Research has shown that consumers are trying to eat more healthily and confectionery sales globally are likely to be driven by protein-rich sweets, sweets using natural colours, and premium dark-chocolate1 variants. Innovative positioning coupled with attractive packaging ensures products stand out on the supermarket shelves. Increased new product development (NPD) along with visible shifts toward non-chocolate confectionery is also anticipated. In terms of revenue, Lindt, Haribo, and Yildiz Holdings are projected to remain the top performers in the global confectionery market.

The rest of this content is restricted - login or subscribe free to access

Thank you for visiting our website. To access this content in full you'll need to login. It's completely free to subscribe, and in less than a minute you can continue reading. If you've already subscribed, great - just login.

Why subscribe? Join our growing community of thousands of industry professionals and gain access to:

  • bi-monthly issues in print and/or digital format
  • case studies, whitepapers, webinars and industry-leading content
  • breaking news and features
  • our extensive online archive of thousands of articles and years of past issues
  • ...And it's all free!

Click here to Subscribe today Login here

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend