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Hitting that sweet spot

3 January 2019 | By

With the clean-label drive showing no evidence of slowing down, confection and chocolate manufacturers are adapting to a changing market. Environmental concerns, health concerns and sustainability may be priorities for today’s consumers, but flavour and innovation have never been more important. Divakar Kolhe from Future Market Insights reports on the…

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Assessing the influence of shape and sound symbolism on the consumer’s response to chocolate

1 May 2014 | By Charles Spence, Crossmodal Research Laboratory, Oxford University

The new rounded Cadbury’s Dairy Milk chocolate bar has got many consumers agitated because they say it tastes sweeter than the original more rectangular bar. But the company says that the formulation hasn’t changed. Who is right? This furore can perhaps be explained with reference to the literature on shape…

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Ethics in a downturn

10 September 2009 | By Alex Cole, Global Corporate Affairs Director, Cadbury

Talking to ordinary consumers about ethical issues is in Cadbury's DNA. Two hundred years ago, the Cadbury family set out to market hot chocolate as an alternative to alcohol, priced within the reach of the ‘common man' and with a guarantee of purity in an age when adulteration with brick…