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The survey conducted by the BNF claims there is a lack of understanding among consumers of what an ultra-processed food actually is.
The former sugar refiner and now food and beverage ingredient supplier hopes the move will improve its offering of low-sugar products around the world.
A new report suggests that product claims about nutrition are more effective on breakfast cereal, whereas boasts of great taste fare better on fish pies. The company behind the research insists that manufacturers must be flexible when it comes to on-pack product claims.
The results of a recent survey underline consumers’ obvious preference for clear and straightforward labelling, particularly on ingredients lists. But is this preference being met?