ADM identifies resilience as the key theme shaping flavour and colour trends for 2026

ADM’s 2026 flavour and colour trends highlight how consumers are seeking resilience, wellbeing, creativity and nostalgic connections through food. Credit: ADM

ADM has released its 2026 Flavour and Colour Trends report, forecasting that personal resilience will be the defining influence on food and beverage trends in 2026.

The company predicts that consumers will continue to use food and drink as a way to manage stress, support wellbeing and reconnect with moments of joy. ADM’s global outlook highlights three major areas expected to shape flavour, colour and product innovation next year: Authentic wellbeing, Give me more, and Newstalgia dreamland.

Authentic wellbeing

The ongoing focus on health and longevity is driving demand for food and beverages that support both physical and mental wellbeing. ADM notes that orange and yellow hues, alongside bright citrus and creamy flavours, are gaining traction with consumers seeking wholesome, nourishing experiences.

Give me more

As indulgence takes on a new meaning, consumers are turning to more dynamic and creative eating experiences. ADM anticipates greater interest in bold blues and unique greens, paired with flavour mash-ups and multi-sensory formats that deliver excitement and escapism.

Newstalgia dreamland

Nostalgia continues to influence food and drink innovation, with traditional flavours being reimagined for modern tastes. ADM’s newstalgia concept combines heritage and novelty, using vibrant reds, pinks and purples to create products that evoke comfort and connection across generations.

ADM’s analysis suggests that resilience, creativity and wellbeing will remain central to how consumers interact with the food and beverage sector in 2026.

Read the full ADM 2026 Flavour and Colour Trends report here.