New cloud-based AI food recall platform launched for safer, faster recalls

Marketpoint Recall has launched a new AI-powered, cloud-based food recall platform designed to help brands manage incidents with speed, control and transparency.

The system links consumers, retailers, regulators and manufacturers in a single workflow. It cuts costs, streamlines processes and safeguards reputation, a pressing issue for the food and drink sector as major UK and US retailers including Tesco, Sainsbury’s, Costco and Walmart have faced recalls in recent months.

Pete Gillett, founder of Marketpoint Recall, explained: “We have designed a customisable system which responds quickly and efficiently to the individual requirements of any safety notification or product recall scenario.”

Unlike traditional approaches that rely on posters, PDFs and spreadsheets, the platform brings customer outreach, evidence capture, case handling and compliance reporting into one place. Branded self-service portals and QR codes allow consumers to confirm actions, upload photos and track recall status in real time, with every interaction logged to create a defensible audit trail from day one.

Modernising recalls

Artificial intelligence underpins the system, with multilingual agents able to triage queries in 31 languages. According to the company, this reduces pressure on customer service teams, keeps messaging consistent and speeds up resolutions. Dashboards provide live oversight, tracking progress by channel, product and region while helping organisations demonstrate compliance and protect consumer trust.

Gillett warned: “Companies are still running recalls with posters, PDFs and spreadsheets. Those are analogue processes in a digital world. The truth is many brands do not know who bought a product or where it ended up, which leaves customers at risk and businesses exposed. Our platform changes that by giving brands a system that is ready the moment a recall happens.”

The food recall platform aims to cut recall costs by up to 40 percent while preparing organisations for incidents of any scale, from single-product withdrawals to complex, multi-market programmes.

“Recalls test more than process. They test customer trust,” Gillett added. “With Marketpoint Recall, brands respond decisively, keep people informed and maintain control when it matters most.”