Trends in health and environmental issues promote wheat protein sales
The wheat protein market is expected to reach around US$ 2800 million by the end of 2019 in terms of value.
The is according to a study by Persistence Market Research which further forecasts the wheat protein market to reach approximately US$ 4000 million by the end of 2029.
This is due to consumers seeking high, good, sources of protein to balance their diets as they have become more aware of its health benefits. Plant-based proteins such as soy, wheat, pulse, chia, and rice are vital protein sources and offer many nutrition benefits.
The market is also expected to have accelerated growth due to animal cruelty and sustainability creating a demand for plant-based protein products across the world.
Plant-based food and protein have become one of the most increasingly consumed foods around the world, especially in North America and Europe, and they also have added positives from an environmental perspective. For example, wheat protein releases the lowest GHC emission among all animal- and plant-based proteins. Sustainability and environment issues are trending and important issues at present, and sustainable food consumption is an integral part of it.
Organic food consumption is also trending in the food and beverages industry. Growing consumer health consciousness is increasing the demand for more fresh and organic food with additional nutrition benefits. Food manufacturers are producing both organic and conventional types of food products to meet the demands of consumers.
Organic wheat farming has created a new product segment in wheat protein: organic wheat protein. This is utilised to make several high protein and organic food products. Moreover, the percentage of consumers who opt for organic food is growing. Therefore, the organic movement is expected to grow at a high rate in the future and escalate the consumption of organic wheat protein.
The food industry is leading in the global wheat protein market with it being continuously utilised in a variety of food applications such as bakery, processed food, sauces, and others. Wheat protein is also used as meat replacer, which is an additional advantage due to the increasing consumption of meat replacing products.