Morrisons reveals major emission cuts across UK farms thanks to data-driven drive

Credit: Mareks Perkons / Shutterstock.

Morrisons has cut emissions by 20 percent across its UK farming supply chain through its Sustainable Farm Network, a data-driven initiative launched to help farmers reduce their carbon footprint and meet the retailer’s ambitious sustainability targets.

The supermarket’s programme, developed in collaboration with data specialists Map of Ag and Harper Adams University, offers bespoke, one-to-one support to farmers through detailed annual emissions surveys, expert analysis and tailored action plans. These efforts have been ongoing for several years, with annual progress tracked through close engagement with each farm.

“We are really chuffed with our progress although we’re not resting yet,” said Lily Spencer-Brown, Livestock Development Manager at Myton Food Group, part of Morrisons’ retail group. “We’ve still got an ambitious target, but it’s nice to see that we’re making progress and getting buy-in from our supply chain.”

She added: “Our mantra on this is making sure that we are bringing the farmer along the journey with us and making sure that they understand every bit of the way and also to understand how they can get the most out of this information.”

Incentives and tackling ongoing challenges

Farmers receive direct incentives, including a £100 Morrisons voucher annually, and benefit from access to broader knowledge exchange networks that provide practical tools and insights. The programme also captures carbon sequestration data through collaboration with Downforce Technologies, offering a fuller picture of environmental impact beyond emissions alone.

However, Morrisons faces ongoing challenges in encouraging data sharing among farmers, particularly given concerns over data privacy and value.

“Data sharing is something that can be a bit of a sticky wicket,” Spencer-Brown acknowledged. “There is also a growing awareness that their data is worth more and more money in terms of looking at these emission surveys.”

Looking forward, Morrisons aims to leverage these sustainability efforts to help farmers access green finance, carbon credits and enhanced market recognition – further embedding environmental responsibility into the UK food supply chain.