Domino’s and Microsoft team up to use AI for smarter pizza orders

Posted: 4 October 2023 | | No comments yet

Takeaway pizza chain Domino’s is partnering with Microsoft to collaborate on generative AI solutions for orders and store logistics.


World famous takeaway pizza chain Domino’s has announced that it will be teaming up with Microsoft in an “AI-driven alliance”.

Domino’s has said that the partnership has been formed to implement the use of AI solutions and cloud computing to create personalised orders and simplified store logistics.

The companies will be leveraging the Microsoft Cloud and Azure OpenAI Service to “transform” Domino’s customers experience when ordering pizza.

“With Microsoft as its primary cloud provider, Domino’s has already been experimenting with data and AI capabilities to make store operations smarter, simpler and more robust. Work on modernising Domino’s store systems has evolved into the early stages of developing a generative AI assistant powered by Azure OpenAI Service intended to help store managers save time on daily tasks such as inventory management, ingredient ordering and staff scheduling,” said Domino’s.

The pizza delivery company has also said that it has plans to streamline pizza preparation and quality control with more predictive tools, and the generative AI assistant will be designed with the goal of freeing store managers to dedicate more time to team member experience and customer service.

“We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes,” said Kelly Garcia, Domino’s Executive Vice President, Chief Technology Officer.

“Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable.”

Aldi launches takeaway pizza delivery service

What’s more, Domino’s has revealed that the partnership with Microsoft will allow for an Innovation Lab to be established, something it hopes will pair both companies’ leaders with “world class engineers” to accelerate the time to market for smart store and ordering innovations.

Both companies have also said that they are committed to responsible AI practices that protect customer data and privacy, with Domino’s expecting to begin piloting generative AI-powered solutions to stores and customers within the next six months.

“As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience. Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry,” said Shelley Bransten, Microsoft Corporate Vice President, Global Retail, Consumer Goods and Gaming Industries.

“There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees,” concluded Bransten.