Brits drinking more coffee thanks to home working says survey
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Posted: 26 March 2021 | Joshua Minchin (New Food) | No comments yet
With many Brits working from home, this survey asked why coffee consumption is on the rise, with an increase in breaks and stress relief cited as reasons for the increase.
New research has revealed that more than half of Brits admit to drinking more coffee while working from home since the start of the pandemic. Only one in 10 (13 percent) say they are drinking less since March last year.
According to the new findings from coffee distributor, Coffee Direct, one in five Brits claim their caffeine consumption has increased and they are drinking one more coffee each day, more than one in five (22 percent) are consuming two or more, and one in 20 (5 per cent) are consuming four to seven more cups per day.
When asked why they were drinking more coffee, 62 percent said they were taking more breaks, while 28 percent and 27 percent said they brewed more cups to help with stress and increase motivation respectively.
In addition, the new research also shows that, on average, people are drinking around two fewer take away coffees per week.
“The way in which our lives have transformed in such a short space of time has heavily impacted our daily routines, which has seemingly resulted in an increasing number of cups of coffee,” said Lewis Spencer, Founder of Coffee Direct.
“This trend is supported by a 96 per cent uplift in online coffee orders since late March last year, across our entire range of freshly roasted coffee beans, including our filter, Espresso, percolator and Cafetiere lines.
“We’ve also seen a rise in orders for whole coffee beans, showing an increase in people keen to grind their own beans and make their coffee from scratch – perhaps because they have more time to do so now they’re working from home.”
“Firstly, we are surrounded by more environment cues to ‘brew up’ when working from home – our domestic environments are designed to live, relax and express ourselves in,” added Psychologist and Wellbeing Consultant, Lee Chambers (MSc MBPsS).
“As we have more authority over our working patterns, incorporating making a coffee into our schedule, gives us those moments of disconnection that are vital to our wellbeing. With the social coffee shop experience being limited, it can also feel like a treat – a moment of peace carved out for ourselves in uncertain times.
“What is clear is that the making of coffee is gaining significance as an activity that provides benefits – in the future, I’m sure we’ll be looking to combine the social benefits of coffee with the creative and relaxing elements in the dynamic world we live in.”
Beverages, COVID-19, Health & Nutrition, Research & development, The consumer