Arla launches Cultura range to boost UK gut health market

Arla Foods has launched Arla Cultura, a new gut-health focused dairy range designed to deliver “accessible, science-backed nutrition” to British consumers. The range goes on sale from today, 1 September 2025, at leading retailers, priced at £2.25 per product.

The debut range includes six products: three 500ml gut-health milk drinks in Original, Raspberry and Blueberry, and three 450g yoghurts in Original, Strawberry and Blueberry.

Each product is lactose-free and enriched with vitamin D, calcium, protein, fibre, and a unique combination of bacterial cultures. The drinks’ Raspberry and Blueberry variants naturally feature a subtle sparkle or “fizz”, while the yoghurts provide a smooth, creamy texture with gentle fruit notes.

With taste cited as the number one barrier to yoghurt purchases, Arla Cultura has been developed with a milder flavour profile than other fermented dairy products. The range targets consumers seeking added nutritional benefits, such as fibre and vitamins, and is suitable for everyday consumption at breakfast or as a snack.

Stuart Ibberson, Arla brand director, said:

We’re proud to introduce Arla Cultura to the UK market. Our ambition is to become the most trusted, accessible gut-health brand on shelf and to do that we’re launching a major marketing campaign from September 2025 and throughout 2026. We want to simplify complex science so consumers can feel confident about ‘giving their gut more’ every day.

The gut health offering sits within the wider yoghurt category which has continued to see growth year-on-year. Within this space there has been an increased demand for products with ‘added benefits’, which is where Arla Cultura will sit.”

Already established in Denmark, the Netherlands and Sweden, Arla Cultura represents the latest expansion of Arla’s UK yoghurt portfolio.

Ibberson added:

It’s been 10 years since we brought our first Arla yoghurt to the UK market, and as one of the largest food & drink companies in the country, we are proud to be expanding our yoghurts portfolio to offer increased choice for those looking for natural and nutritious food options.”

The launch comes shortly after Arla Foods warned of labour shortages across UK dairy farming and manufacturing, which the company said could threaten national food security.