Cadbury Bournville unveils new chocolate bars and bold packaging redesign

Cadbury Bournville reveals a modern redesign and two new dark chocolate bars and flavours set to hit UK supermarket shelves later this month. Credit: Cadbury Bourneville

Cadbury Bournville is relaunching its dark chocolate range with a striking new design and two new flavours, Salted Caramel and Chopped Hazelnut, both set to appear in UK supermarkets this month.

The refresh is the first major update for the brand in over 50 years and includes a full redesign across the Cadbury Bournville range.

The packaging puts a fresh spin on Bournville’s iconic red and gold colours, blending heritage with modern cues, while reintroducing the original Bournville ‘B’ from its 1908 debut. The letter now appears on each individual chocolate block as a nod to the brand’s 117-year legacy.

Valerie Doeringer, Brand Manager for Cadbury Bournville, said:

Our first campaign in over fifty years aims to cut through the pretentiousness and complexity often associated with the dark chocolate market and communicates that Cadbury Bournville is an accessible, smooth dark chocolate that everyone can enjoy, without the fuss.

The modernised new look of our range, alongside the introduction of our Salted Caramel and Chopped Hazelnut NPD, help us to drive excitement in the segment, and invite more consumes to discover the smooth taste of Cadbury Bournville.”

The two new bars will be priced at a recommended retail price of £2.20 and aim to bring fresh excitement to the dark chocolate category.

Cadbury first launched the Bournville name with a cocoa powder in 1906, followed by the original Bournville Chocolate bar in 1908. The brand takes its name from the model village in Birmingham and has built a long-standing reputation for quality British dark chocolate and its timeless design.

Cadbury commits to sustainability amid EU law concerns

The launch comes as Cadbury’s parent company, Mondelēz International, pushes forward with major sustainability initiatives. In May, the company announced it is switching to 80 percent certified recycled plastic across its UK and Ireland sharing bar range, with full adoption targeted by the end of 2025.

At the same time, Cadbury-maker Mondelēz is calling for a delay to the EUDR deforestation law, warning of cocoa supply chain pressures and compliance hurdles. Speaking at the European Parliament earlier this month, Massimiliano Di Domenico, Vice President of Corporate and Government Affairs for Europe at Mondelēz International, said:

We are respectfully, transparently and responsibly calling for a 12-month delay – not to dilute ambition, but to enable practical, inclusive and effective implementation.”