YouTube stars shake up iced coffee market with Rodd’s

UK YouTube stars Will Lenney (WillNE) and James Marriott are making a surprise move into food and drink retail with the launch of Rodd’s, a ready-to-drink iced coffee brand now available in Sainsbury’s stores nationwide.

The pair, who collectively command over 10 million followers online, have developed three chilled coffee flavours – Cold Brew Waffle Oat Latte, Cold Brew Oat Latte, and Matcha Latte with Vanilla – all dairy-free, low in sugar, and made with ethically sourced Colombian arabica beans.

Just back from his global music tour, James Marriott said:

Will and I drink iced coffee constantly but we were bored of brands that look great but don’t deliver on taste. We wanted to make something that tastes the way you expect it to,  taking flavours like Waffle that we’re seeing Stateside, with straight-forward, quality ingredients you don’t have to Google.”

Priced at £2.20 (RSP) and sold in 250ml matte black bottles, the drinks offer a convenient grab-and-go option. The minimalist packaging, which features only a pair of stylised eyes, is a deliberate move to break away from the often “cluttered” look of current RTD coffee products.

Will Lenney added:

This isn’t a vanity project. James & I have worked on every part of this, the sourcing, the flavours, the brand. Unlike others, it isn’t rammed with sugar and it actually stays chilled every step of the way – from the moment we make it,  to the moment you buy it. We’re seriously proud of what we’ve built. Quite simply, Rodd’s is the iced coffee we always wished existed. So we cracked on and launched it.”

Consumer demand

Rodd’s enters a rapidly growing iced coffee market, set to surpass £350 million by 2026, driven by a rising demand for plant-based options, lower sugar content and functional benefits.

With younger consumers increasingly favouring iced coffee year-round, it’s no longer just a seasonal treat but a regular staple – something retailers are now catering to in ever-growing numbers.

Influencer-driven food and drink launches have become a trend in recent years, with high-profile examples like KSI and Logan Paul’s Prime energy drink and MrBeast’s Feastables chocolate brand making waves. However, Rodd’s isn’t relying on hype alone. It focuses on delivering a product that meets the values of today’s consumer – simple, great-tasting and ethically sourced.

The coffee beans used in Rodd’s come from the National Federation of Colombian Coffee Growers, ensuring that 100 percent of profits go directly back to the farmers. This commitment to transparent and ethical sourcing aligns perfectly with consumers’ increasing demand for authenticity and sustainability.

Rodd’s is now available in Sainsbury’s iced coffee and flavoured milks aisle.