Defra funding scheme launched to support dairy farmers
The new funding aims to support UK dairy farmers who have seen decreased demand for their products since bars, restaurants and cafes closed as part of lockdown measures.
England’s dairy farmers will be able to access new funds to help them overcome the impact of the coronavirus outbreak, thanks to a new scheme announced by Department for Environmental, Food and Rural Affairs (Defra).
Eligible dairy farmers will be entitled to up to £10,000 each, to cover 70 percent of their lost income during April and May to ensure they can continue to operate and sustain production capacity without impacts on animal welfare.
It also comes as the government recently backed a £1 million campaign to boost milk consumption and help producers use their surplus stock through consumer awareness.
Environment Secretary George Eustice said: “Our dairy industry plays a crucial role in feeding our nation and we are doing all we can to ensure they are properly supported during this time.
“We’ve already relaxed competition laws so dairy farmers can work together through the toughest months, but recognise there is more to be done. That is why we have kick started a new campaign to boost milk consumption and have announced a further package of funding.
“We will continue to stand alongside our dairy farmers through this difficult period.”
Christine Watts, Agriculture and Horticulture Development Board (AHDB)’s Chief Marketing Officer, commenting on the £1 million consumer campaign, said: “The new innovative marketing campaign is a fantastic demonstration of what can be achieved when industry and government join together to meet a common supply chain challenge.
“It will support dairy farmers and processors in driving demand for milk within households across the UK. It will link consumers’ love of the great taste of milk and dairy with how we are all having to manage these challenging times at home and at work.”