Blockchain is said to still be in its infancy in terms of widespread use, but a survey from FMCG Gurus has indicated a willingness from consumers to integrate it into food supply chains.
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Analysing what motivates people in their food and drink choices is a useful tool when approaching product development. Mike Hughes presents research into current consumer preferences, highlighting where companies must focus in order to gain market trust and ultimate success.
With research showing a rise in consumers checking nutritional labelling on dairy products for reduced sugar and higher protein content, Will Cowling, Marketing Manager at FMCG Gurus, explores how consumer choices in France are changing.
A recent survey has shown that consumers think very positively about protein. However, as Mike Hughes explains, it is important to not overestimate the extent that consumers monitor their protein intake...