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Fast-moving consumer goods (FMCG) have seen a change in demand due to COVID-19 and Mike Hughes, Research and Insights Director at FMCG Gurus, explains why consumers will favour products with low levels of risk in 2020.
Reflecting on consumer behaviour and trends during the current COVID-19 crisis, Mike Hughes, Research and Insights Director at FMCG Gurus, suggests that what food brands do now might influence their popularity in the future.
Analysing what motivates people in their food and drink choices is a useful tool when approaching product development. Mike Hughes presents research into current consumer preferences, highlighting where companies must focus in order to gain market trust and ultimate success.