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Keeping the bad stuff out

11 September 2018 | By

If you’ve ever wondered just what’s involved in lab-based identification of foreign objects within the supply chain, let Liz Moran enlighten you…


Superfoods with Barney Mauleverer, co-founder of I Am Super

9 August 2016 | By New Food

Following on from our article last week introducing the innovative I Am Super Grains product, this week we have an exclusive interview with founder Barney Mauleverer to discuss the intricacies of the product, new deals on the horizon and the future of the brand. 


Supermarkets accused of ‘promoting’ obesity

5 August 2016 | By Roy Manuell

In a study carried out by the consumer group Which?, the major UK supermarkets have been found to be significantly more likely to offer discounts and promotions on unhealthy items, such as confectionery, compared to healthier options


ASDA commit to launching I Am Super Grains into the mainstream

4 August 2016 | By Roy Manuell

ASDA, the supermarket giant will roll out a new range of microwaveable superfood in over 400 stores following the success of the I Am Souper product, developed by Fresh Marketing. The new brand I Am Super Grain is aimed at a modern, active and young audience, marketing itself as cheap,…