Rhum agricole market rises due to consumers looking for unique flavours
Rhum agricole is becoming an appealing option for consumers looking for drinks with an ‘authentic and rustic feel’.
The rhum agricole market is likely to reach ~$1.3 billion by the end of 2019 in terms of value, and is forecasted to reach ~$ 1.7 billion by the end of 2027.
This is according to a new report by Persistence Market Research, which states that the popularity of rhum agricole can be attributed to a pervasive trend for fresh and ‘pure’ among aficionados. These preferences have influenced the global beer market, as can be gauged by the rise in the number of microbreweries and these sentiments are also being expressed in the rum category, with rhum agricole becoming an appealing option for those looking for an authentic and rustic feel.
These factors, combined with a steady growth in the opening of bars, pubs, and nightclubs in developing countries, are likely to boost consumption, especially among drinkers looking for an alternative to molasses-based rum.
Rhum agricole tastes lively, grassy, and tends to be the most flowery and delicate of all the types of rum, with a funky overtone, says the report. Spirits, in general, are popular ingredients of cocktails and recipes with new variants of spirits and cocktails are popular. Many enthusiastic consumers tend to mix rhum agricole to cocktails in order to explore and harness unique flavours. The popularity of such cocktail drinks proves to be a positive factor for this market.
Urbanisation has created a vast marketplace for alcoholic products, says the report, which has further increased the consumption of alcoholic drinks including rhum agricole.
An increasing urban population, coupled with factors such as increasing disposable incomes, modernisation, and growing preference for alcoholic drinks is expected to lead to the growth of the rhum agricole market across the globe.
E-commerce channels, as well as DTC (Direct to Consumer) channels that sell spirits, are increasing and third-party cocktail clubs, which deliver specially curated spirits as well as premium cocktail ingredients such as rhum agricole, are becoming more popular, boosting this market further.
Some startups provide an e-commerce platform, which delivers alcoholic beverages from local breweries or stores directly to the consumers. With the increasing penetration of such mediums, as well as the implementation of new business models, the sales of spirits like rhum agricole are expected to increase at a potential rate.