Considering putting it in a can? There’s a website for that…
A new website has been launched to help new businesses get to grips with that slipperiest of topics: the drinks can.
CAN DO ATTITUDE: The new website is aimed to be a repository for all things aluminium, cylindrical and sealed. Cans basically.
Indie Drinks Can Advice has been launched by the Can Makers, the trade body representing drinks can manufacturers in the UK.
It is designed to give as much information as possible to the newcomer in a single source. The site includes interactive insights and video content around the subject of the can. Expert interviews and an all-important list of suppliers are on hand to help those looking to seal up their beverage in an aluminium tube.
An insights section features interactive articles and whitepapers to educate on the market and options available, while video content gives information on mobile canning and the recycling benefits of the receptacle. Those exploring the can as a packaging option can also draw inspiration from interviews with companies such as Dalston Cola and CanOWater (newly stocked in Waitrose and Selfridges respectively).
There is a suppliers and contacts database on the site, aimed at simplifying contact as businesses build their brand, and news developments.
The site is also home to Can Creator, the world’s first free 3D drinks can design app, used by thousands of designers, brands, manufacturers and students to quickly and easily try out new can design ideas.
The site comes at a time when demand for environmental conscientiousness on the part of big companies is at its peak. Recent research by the Can Makers and GfK shows that more than half of consumers will drink from one at least once a week, while the recycling rate for aluminium beverage cans in the UK has reached a new milestone 70 per cent for 2016 (Alupro).
Martin Constable, the group’s chairman: “Cans offer fantastic benefits to a wide variety of drinks manufacturers, and we’ve seen some great success stories in recent years. The site is very much a one-stop-shop for anyone looking to the can to showcase their drink, and we hope to encourage even more brands to emerge in cans in the future.”