Smart packaging market: stick point analysis for changing competitive dynamics

Posted: 5 May 2017 | | No comments yet

Smart packaging is an advanced form of packaging that provides additional functionalities such as extended shelf life, freshness monitoring and improved safety along with the traditional basic three functions of packaging – protection, communication and containment.


In addition, smart packaging is also used extensively by various end user segments in order to add value to their products, strengthen their brand image and to improve the consumer appeal. In smart packaging, additive technologies including antimicrobials and oxygen scavengers are being added by various quality indicators based on gas detection and temperature monitoring of the products for reducing food deterioration and contamination. Thus, smart packaging involves a combination of science, specialised materials and technology in order to provide advanced protection.

The global smart packaging market is anticipated to experience an exponential growth during the forecast period from 2017 to 2025 owing to increasing demand of advanced packaging solutions from various food processing and pharmaceutical sectors.

In order to provide a comprehensive and detailed analysis of the market, the global smart packaging market has been segmented on the basis of technology and end user. Different technology through which smart packaging enhances packaging functionality includes active packaging, intelligent packaging and modified atmosphere packaging (MAP) among others. Moreover, smart packaging also finds its application across various end user segments such as food and beverages, healthcare, personal care and others.

The others segment includes application of smart packaging in consumer electronics and agricultural sectors. In addition, the current market situation along with future anticipated growth trend of all the above-mentioned segments including technology and end user across different regions including Europe, Asia Pacific, North America, Middle-East and Africa (MEA) and Latin America is also provided in the report.

Rising health consciousness amongst consumers in one of the most important factors anticipated to trigger the demand of smart packaging during the forecast period from 2017 to 2025. In the current generation (generation Y), consumers are becoming more health conscious, and aware that toxic materials used in traditional packaging, especially food packaging are hazardous to consumer health.

Consequently, consumers prefer smart packaging in order to have safe and hygienic products. In addition, changing lifestyle of the millennial population coupled with rising disposable income is also expected to boost the demand of smart packaging in the coming years. Owing to the cumulative effect of rising disposable income and busy lifestyle, consumers are inclining towards packaged foods that are easy to cook and are willing to pay an additional price for a packaging solution that can increase the shelf life of the products and retain proper nutritional values. This in turn is expected to accelerate the adoption of smart packaging by various end user segments especially food and beverage industries and pharmaceutical sectors.

However, the high price of smart packaging is one of the most important factors anticipated to hinder the commercial success of these products during the forecast period. Using smart packaging increases the price of the end products, which in turn is expected to impact its demand negatively.

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