Shake Shack adds regenerative flour to UK burger buns

Shake Shack has announced a new sustainability initiative, becoming one of the first restaurant chains to introduce regeneratively grown flour into its burger buns.

 As part of the company’s ongoing efforts to meet its Stand For Something Good mission, all buns served in Shake Shack’s UK restaurants will now contain 25 percent regenerative flour – sourced from UK regenerative food and farming business Wildfarmed. 

“We are so proud to partner with Wildfarmed to offer our UK customers an even more sustainable experience,” said Richard Franks, Business Director at Shake Shack.

“This decision reflects our commitment to doing what’s right over what’s easy – making a greater investment to support better farming practices, ingredient transparency and a more sustainable future for food. Better still, Shake Shack’s iconic burger buns will taste the same they always have.”

Wildfarmed flour is made from UK wheat grown using regenerative agriculture methods that prioritise soil health, increase biodiversity, reduce water pollution and lower carbon emissions. This partnership brings these nature-first farming principles into the mainstream, meeting growing industry demand for climate-conscious ingredients.

Wildfarmed co-founder Edd Lees added: “Our mission is to accelerate the global transition to regenerative farming. We are passionate about improving people’s awareness about how the food we eat is grown and understanding its impact on the environment.

“Shake Shack place a lot of importance on where their food comes from, so this feels like a natural fit for us at Wildfarmed. We’re excited to be partnering together and to give more people the opportunity to have access to, and learn more about, regenerative farming.”

Wildfarmed’s busy start to 2025

The partnership follows a wave of activity from Wildfarmed aimed at mainstreaming regenerative ingredients. In April, the company teamed up with energy brand Tribe to launch the UK’s first regenerative oat flapjack, made entirely with Wildfarmed oats.

Wildfarmed has also joined the Tesco Accelerator Programme and expanded its partnerships across the foodservice and retail sectors. Its network now includes over 1,000 outlets, from schools to national chains such as ASK Italian, Franco Manca, M&S and Waitrose.