Aldi freezes infant formula price through 2025 to support UK parents

Aldi has pledged to freeze the price of its Mamia First Infant Formula at just £6.99 until the end of 2025. Credit: Aldi

Aldi has pledged to freeze the price of its Mamia First Infant Formula at just £6.99 until the end of 2025, easing financial pressure on UK families amid soaring formula prices.

The supermarket, the UK’s fourth largest, made the announcement as new data from First Steps Nutrition Trust highlights that infant formula prices remain near historic highs, with some brands reaching £18 – nearly three times the price of Aldi’s own-label formula.

Julie Ashfield, Aldi UK’s chief commercial officer, said: “Shoppers should not be paying over the odds for the essentials. As the UK’s cheapest supermarket, we’re committed to keeping prices low on the products our customers rely on most.”

She added: “As formula prices remain at historic highs across the market, we want to reassure parents that at Aldi, there will be no unwelcome surprises at the checkout – we’re keeping our Mamia First Infant Formula at just £6.99 for at least the remainder of this year.”

The move comes ahead of the UK government’s anticipated response to the Competition and Markets Authority’s report into the infant formula market, which was expected last month but has yet to be published.

UK regulations require that all infant formulas meet the same nutritional standards, meaning parents do not need to pay premium prices for quality nutrition. Aldi’s commitment thus offers reassurance to families facing financial pressures.

In addition to the price freeze, Aldi continues to support parents through its Mamia New Parent Fund, launched earlier this year. The fund awards £100 Aldi vouchers weekly to parents who purchase Mamia nappies, helping with everyday costs after the arrival of a new baby.

The fund will remain open until March 2026 and parents can apply by emailing [email protected] with a receipt showing their latest Mamia nappy purchase.