Using its loaf to raise efficiencies
Stephanie Duvault-Alexandre explains how her company’s partnership with leading UK bakery Warburtons has meant mutual benefits.
Warburtons, the largest bakery brand in the UK with sales of £551 million last year, prides itself on the freshness of its bread, which is manufactured and delivered daily to over 18,500 retailers. To achieve this, the company – which has doubled in size over the last decade to become the second biggest selling grocery brand in the UK after Coca Cola – has had to focus on its supply chain and introduce new technology. In so doing, the company has succeeded in getting its products off the shelves more quickly and streamlining deliveries.
The rest of this content is restricted - login or subscribe free to access
Thank you for visiting our website. To access this content in full you'll need to login. It's completely free to subscribe, and in less than a minute you can continue reading. If you've already subscribed, great - just login.
Why subscribe? Join our growing community of thousands of industry professionals and gain access to:
- bi-monthly issues in print and/or digital format
- case studies, whitepapers, webinars and industry-leading content
- breaking news and features
- our extensive online archive of thousands of articles and years of past issues
- ...And it's all free!