When ‘Smart’ has a whole new meaning

Posted: 11 September 2018 | | No comments yet

An artisan bakery in Dublin is using technology to up its game and reduce its energy costs, as Thomas McGrath explains.


For Ireland’s Bretzel Bakery, ‘smart’ means being sustainable without impacting its 150-year-old track record for quality. From its investment in electric delivery vehicles a decade ago to its recent deployment of IoT (Internet of Things) technology, the bakery has long been committed to investment that helps it achieve sustainability, productivity and operational effectiveness. Its success, says its owner, lies in its commitment to the production of good food – baking fresh bread daily for hundreds of trade customers across Ireland. Says William Despard, Managing Director, “We won’t compromise on our hand-made, artisinal baking process simply to grow our business”.

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