whitepaper

Whitepaper: Protecting your brand reputation with automation by eliminating label and packaging errors

Posted: 1 June 2017 | | No comments yet

In this whitepaper, OAL explains how manufacturers can protect their brands by discussing the top five reasons for label and packaging errors, how automation can prevent label and packaging errors and ideas on the future development path of automation systems in food manufacturing…

Protect your brand from product recalls and errors: Product recalls can have a catastrophic impact on a food manufacturer’s brand and business and costs the industry £millions a year. In 2015, 277 product recalls in the UK were related to labelling and packaging errors. These errors could have been detected and resolved at an earlier stage within the manufacturing process before the incorrectly packaged and labelled products entered distribution. Not only would the manufacturer then have avoided a substantial fine, but they would also have avoided the significant damage to their brand reputation.

Labelling and packaging errors can cause cross contamination, premature spoiling, consumer illness and fatalities, especially if the error lies within the allergen information. By preventing packaging errors, manufacturers can ensure a positive brand reputation, supply chain relationships and risk-free distribution, retailing and consumption of products within the food industry.

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