MrBeast launches high-protein meat snacks range with Jack Link’s

Credit: Jack Link's

MrBeast has teamed up with global meat snack giant Jack Link’s to launch a co-branded line of high-protein snacks, expanding his growing footprint in the food industry. The MrBeast x Jack Link’s range marks the YouTube megastar’s first collaboration with a Consumer Packaged Goods (CPG) company and will be available in stores worldwide later this year.

The new Beast Packs will include beef jerky, biltong and beef bars, all designed for convenient, protein-rich snacking on the go. With MrBeast’s distinctive branding and Jack Link’s established reputation, the range is aimed at Gen Z, Gen Alpha, and their parents – groups they believe to be currently underserved in the meat snacks category.

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” said MrBeast, aka Jimmy Donaldson. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”

Growing food empire

MrBeast’s entry into meat snacks builds on a rapidly expanding food empire. He previously launched Feastables, a chocolate brand that became one of the fastest-growing CPG startups in history; MrBeast Burger, a virtual restaurant chain; and Lunchly, a snack kit range created with fellow YouTubers KSI and Logan Paul, which aims to rival Kraft Heinz’s Lunchables.

“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link’s. “Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

Despite strong snacking trends among younger consumers – 33 percent snack more than three times a day – only nine percent currently choose meat snacks, highlighting a significant opportunity for growth. With MrBeast’s influence and Jack Link’s distribution, Beast Packs are hoping to bridge this gap.

Jeff Housenbold, CEO of MrBeast’s business operations, added:

We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better-for-you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle – while also introducing our fans to each other’s worlds.”

Who is MrBeast?

MrBeast, created by YouTube megastar Jimmy Donaldson, is the world’s most-subscribed YouTube channel with over 389 million followers and more than 2 billion monthly views. He is known for viral challenges, large-scale philanthropy, and blockbuster content across platforms. His Prime Video show Beast Games broke 44 Guinness World Records, and his campaigns #TeamTrees and #TeamSeas have raised millions for global environmental causes. MrBeast’s nonprofit, Beast Philanthropy, has also delivered over 20 million meals and funded critical infrastructure projects for underserved communities around the world.