#NewFoodHero: Shining a light on the food industry

The food industry has not only shown resilience during the current global crisis, but the world has seen organisations quickly adapt to meet the uncertain needs and demands that coronavirus has presented. Supermarkets, food manufacturers, producers and distributors and even some special individuals have all changed their daily operations to help those in need, and to support government guidelines which look to halt the spread of the virus.

This, however, has not come without consequences. Facilities across the world have been forced to close their doors and make unexpected sacrifices in their financial calendars, often leaving people without work. Demand has changed dramatically, with some food categories seeing devastating drops, and some profiting from panic-buying of stable and longer-lasting foods. All in all, this pandemic has changed the global food system as we know it forever.

The support and care across the entire supply chain has been astonishing; we have seen restaurants preparing their surplus stock and distributing it to healthcare workers, supermarkets donating millions to food banks, farmers working together to support changes in demand, funding being allocated to develop essential innovation, and small businesses organising deliveries to ensure the elderly do not go without food.

These examples, among many others, is why New Food is launching its “New Food Hero” nomination campaign – #NewFoodHero. We want to shine a light on deserving people and organisations within the food and beverage industry that have gone beyond their duty to serve others and maintain the integrity of the food supply chain throughout this pandemic.

If you would like to nominate someone to be recognised for their contributions and efforts, please let us know via Twitter, Facebook or LinkedIn. You’ll need to provide a brief summary of why they’re a food hero and include the hashtag #NewFoodHero. Don’t forget to tag our handle in your post, so we don’t miss it!

At the end of each week, we’ll choose one hero from the nominations we receive and give them a well-deserved shout-out on all our social media platforms. 

Coronavirus may have changed the world, but it hasn’t changed the fact that people need to eat. Thank you, food heroes.