Jams peanut butter and jelly sandwich launches nationwide in Walmart stores

Jams, a reimagined version of the classic peanut butter and jelly sandwich, has hit shelves across America.

The health-forward snack, created by Nashville-based The DropOut Companies, officially launched on Monday 14 July in over 3,000 Walmart stores and online at Walmart.com.

The brand aims to challenge category giant Smucker’s Uncrustables by offering a cleaner-label, protein-packed alternative. Each Jams peanut butter sandwich contains 10 grams of protein, no seed oils, no high-fructose corn syrup, no dyes and features jelly made with real fruit. The ready-to-eat sandwiches are available in Strawberry and Mixed Berry flavours.

Connor Blakley, Founder of The DropOut Companies, said:

Jams was born from a simple belief: you shouldn’t have to choose between delicious taste and ingredients you can feel good about.

Our product does not taste like artificial garbage, we are confident that overdelivering value will resonate with the modern consumer in a powerful and perennial way. Walmart is an iconic brand, they have been such an incredible partner in helping us launch Jams and we couldn’t be more thankful for their support in bringing this product to countless customers nationwide.”

The launch comes as the frozen PB&J space heats up. Smucker’s Uncrustables still holds a strong market share, but newer entrants are pushing for disruption. Earlier this year, Kraft Heinz launched a dippable, no-thaw crustless PB&J under its Lunchables brand.

Co-founder Josh Franko, added:

Jams represents everything we believe brands should be – innovative, bold, and authentic. We make a deliberate choice not to cut corners.”

Targeting athletes

The frozen peanut butter and jelly sandwich brand is also leaning into athlete and influencer partnerships. Supporters already include Poppi co-founders Allison and Stephen Ellsworth, US football star Alex Morgan, NFL players Micah Parsons and CJ Stroud and digital creators The LaBrants. The brand plans to announce additional collaborations with top names in sports and culture in the coming months.

The focus on athletes and influencers is no accident. According to a 2024 report by The Athletic, NFL teams consume more than 80,000 Uncrustables per year, with athletes increasingly turning to convenient, high-protein snacks. This signals that athletes not only influence consumer trends but also represent a core audience for Jams, reinforcing the brand’s strategy to target performance-focused, on-the-go eaters.

Jams is now available exclusively at Walmart stores nationwide and online.