UK committee asks for opinions on promoting British food worldwide
The Environment, Food and Rural Affairs Committee has launched an inquiry into promoting and marketing British food and drink.
FLYING THE FLAG: The GREAT Britain campaign was launched in 2012 off the back of the London Olympics
A Government committee is looking for submissions from the food and drink industry on how to build the British brand at home and abroad.
The Environment, Food and Rural Affairs Committee launched the inquiry on Monday. It will focus on the current success of the Food is GREAT campaign, how the UK Government is working with industry partners to help build global recognition of UK excellence in food and drink, and identifying and opening new markets to UK products.
It invites written submissions and requests observations on the following issues:
- How effectively is the UK Government promoting and marketing British food and drink abroad;
- Whether British food and drink has an identifiable ‘brand’ overseas;
- What opportunities and challenges exist in promoting and marketing British products abroad;
- The support given by the UK Government to trade bodies and companies to break into overseas markets;
- How effectively Defra and DIT are working with the devolved administrations to promote British food and drink;
- The role of European protected status for food and drink;
- The role of trade bodies in facilitating and supporting the growth of British food and drink at home and abroad;
- How the UK Government can leverage industry quality marks such as the Red Tractor Assured Food Standard to underpin the UK’s reputation for high standards at home and abroad;
- What can be done to encourage consumers to buy British at home
Neil Parish MP, Chair of the Environment, Food and Rural Affairs Committee, said: “Trade is vital to the UK’s economy. Our food and farming industry generates over £110 billion a year, and employs one in eight people in the UK
“It is essential that the Government takes steps to build Britain’s global brand for food and drink, and works with industry to promote our food and drink excellence around the world.
“Our inquiry will assess the merits of the Food is GREAT campaign, and its success in promoting British products at home and abroad.”
Written evidence should be submitted through the committee’s web portal by midnight on Friday June 8.