Reese’s launches filled pretzels in new salty and sweet snack innovation
Posted: 14 April 2025 | Ian Westcott | No comments yet
The Hershey Company has launched Reese’s Filled Pretzels in the US – a new snack featuring crunchy pretzels filled with Reese’s signature peanut butter.
Reese’s Filled Pretzels, now available at retailers everywhere
The Hershey Company has introduced Reese’s Filled Pretzels to the US market. This new snack combines the brand’s well-known peanut butter with a crunchy pretzel shell. It marks Reese’s entry into the growing salty-and-sweet snack category.
The product is now available in US retailers. Each piece features a crisp, salted pretzel shell filled with smooth peanut butter. It’s designed to meet rising demand for snacks that offer both flavour contrast and texture.
Natalie Perera, Director of Salty Snacks at The Hershey Company, said:
“We know our fans are always looking for new ways to enjoy Reese’s peanut butter. This launch brings something that feels both familiar and new.”
Three sizes for different snacking needs
Reese’s Filled Pretzels are available in three pack formats:
- 5-ounce bags for on-the-go snacking
- 9-ounce pouches for individual treat moments
- 18-ounce jars for sharing
The launch supports various occasions, from film nights to afternoon snacks. It also taps into the rising popularity of peanut butter pretzels and other sweet-and-salty combinations.
Part of Hershey’s salty snack strategy
This launch builds on Hershey’s strategy to expand its salty snacks portfolio. The company already owns brands like SkinnyPop and Dot’s Homestyle Pretzels. Using Reese’s brand strength helps Hershey enter new snack categories while staying close to its core flavours.
Reese’s Filled Pretzels are available now. Pricing may vary by retailer.
