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Row intensifies over Olympic Games ‘junk food’ promotion

5 August 2016 | By Roy Manuell

Olympic sponsors, notably McDonald’s and Coca Cola have, once again, been subject to extensive criticism for using the Olympics as a marketing tool for unhealthy food, landing the UK’s Food and Drink Federation (FDF) in trouble for comments made on the issue.

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Supermarkets accused of ‘promoting’ obesity

5 August 2016 | By Roy Manuell

In a study carried out by the consumer group Which?, the major UK supermarkets have been found to be significantly more likely to offer discounts and promotions on unhealthy items, such as confectionery, compared to healthier options

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ASDA commit to launching I Am Super Grains into the mainstream

4 August 2016 | By Roy Manuell

ASDA, the supermarket giant will roll out a new range of microwaveable superfood in over 400 stores following the success of the I Am Souper product, developed by Fresh Marketing. The new brand I Am Super Grain is aimed at a modern, active and young audience, marketing itself as cheap,…

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Palm oil – a sustainable product?

26 July 2016 | By Stephanie Anthony, Editor New Food

What does 'sustainable palm oil' entail and is producing this oil in a sustainable manner even possible? The IIASA say it is...