Dannon to launch non-GMO yoghurts in the US
18 July 2016 • Author(s): Victoria White, Digital Content Producer
Dannon, the US-based subsidiary of Danone, has announced it is to launch yoghurts with non-GMO ingredients in the US.
This is the beginning of the transformation of the company’s Danimals, Oikos and Dannon brands, which over time will evolve to contain non-GMO ingredients to add more choices to the most diverse range of yoghurts available in the US Additionally, starting now and expected to be completed within several months, all Dannon products in the US that have GMO ingredients will be clearly labelled as such. Starting in 2017 and completing the transformation by the end of 2018, Dannon will go one step further to ensure that the cows that supply Dannon’s milk for these three flagship brands will be fed non-GMO feed, a first for a leading non-organic yoghurt maker. This will involve the conversion of an estimated 80,000 acres of farmland to produce non-GMO crops in order to provide non-GMO feed for the milk used to make Dannon, Oikos and Danimals brand products.
Dannon’s range of products if is evolving
Commenting on the announcement, Mariano Lozano, CEO, Dannon, said: “Shoppers are our main ingredient, and what is important to them drives what we do. For this reason, the range of products we make is evolving to provide even more choices. Transparency is the key word for this shift. To show to our consumers that in order to make a real choice, we need clear labels, today we are making a bold change and candidly discussing how transparency from brands is essential for shoppers to make real choices.”
The first yoghurt-maker and big food company to make such sweeping changes in the US, Dannon is leading the food industry’s efforts to keep shoppers informed with information and empowered with choice. The company has partnered with leading NGOs to reach their goals: Green America and the Non-GMO Project.
The collaboration with Green America will focus primarily on developing the availability of non-GMO cow feed. With The Non-GMO Project, the collaboration is expected to lead to Dannon’s use of their unique third -party verification and labelling for non-GMO verified food and products. Additionally, Gary Hirshbery, Chairmen of Just Label It!, will continue to play a key stakeholder role in the fulfillment of the Dannon Pledge.
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