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The survey examined consumer perception of, and interest in, sourdough, as well as any gaps in knowledge, in order to ascertain how best to communicate the health, history and flavour benefits of sourdough.
The predictions follow the recent launch of Puratos’ global Taste Tomorrow trend report, which is said to be the world’s largest bakery, patisserie and chocolate consumer survey.
New survey shows that taste, texture and experience are most important to consumers when buying bakery, patisserie and chocolate goods.
