Senator calls for investigation into ‘snortable chocolate’
US Democratic Senator Chuck Schumer has called for federal regulators to look into ‘snortable chocolate’ powders, given growing concerns the product could prove harmful and is being marketed like a drug.
Schumer, senior Senator from New York and Senate minority leader, claims that there are too many unanswered questions around the relatively new product, including the use of caffeine in the powders as well as whether the name ‘chocolate’ is appropriate.
“I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses.” Scuhmer insisted.
Coco Loko, the product which has recently grabbed headlines in this area, is marketed as “raw cacao snuff” and marketing relies heavily on claims of endorphin and serotonin rushes as well as the powder’s ability to “calm the chatter in your brain.” Coco Loko doesn’t actually list the ingredients online but according to news reports it includes common energy drink components. None of its claims regarding potential benefits have been vetted by the FDA.
Doctors have said they’re not certain what the effects of inhaling chocolate might be.
Legal Lean Co sells Coco Loko online for $19.99 per 1.25-ounce (3.5-gram) tin. Founder Nick Anderson has previously admitted that he hasn’t consulted any medical professionals but believes Coco Loko is safe, being developed it from snortable chocolate that’s circulated in Europe in recent years. Anderson has yet to respond to Schumer’s statement.