Bisuits may be tough sell in the UK, says GlobalData
The Italian confection giant Ferrero looks set to imbibe famous UK brand Fox’s Biscuits, to expand its mighty biscuit business. But market experts question whether the move is a no brainer.
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The Italian confection giant Ferrero looks set to imbibe famous UK brand Fox’s Biscuits, to expand its mighty biscuit business. But market experts question whether the move is a no brainer.