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Following a complaint from the European Specialist Sports Nutrition Alliance over several published advertorials which rated ‘the best UK CBD oils, the UK’s regulator of advertising has published its ruling into whether misleading claims were made.
Dr Adam Carey from the European Specialist Sports Nutrition Alliance (ESSNA) discusses sustainability in sports nutrition and defines key targets and regulatory insights to help the industry innovate while meeting policymakers’ and consumers’ expectations.
In the latest edition of Mythbreakers, Dr Adam Carey asks whether carb-loading can be beneficial to consumers, and offers important advice around choosing sports nutrition products that are upfront about their ingredients.
Dr Adam Carey, Chairman of ESSNA, explains why sports nutrition products are trustworthy but identifies areas for improvement for the sector.
Proposed legislation by the European Commission would limit the health claims that certain food products can make – something ESSNA claims would harm the sports nutrition industry.
The EFF, created by Members of the European Parliament (MEPs) in Brussels, aims to promote an open dialogue on sustainable food systems among policymakers, food supply chain actors, civil society organisations, research and academia, and other public institutions.
