New Food hears from the British Soft Drinks Association's Director General, Gavin Partington, as he defends the use of aspartame following criticism from two food safety experts last week.
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British Soft Drinks Association (BDSA)
Many newspapers reporting on the shortage highlighted the bad timing of the crisis, a season when lager and soft drink consumption is peaking due to weather conditions and a major international sporting tournament.
According to one politician, British teenagers consume nearly a bathtub of sugary drinks every year, or 234 cans using slightly more rational units. But will ramping up the cost of high-sugar drinks put fizz in the fight against childhood obesity, or will it fall flat?
11 August 2016 | By Roy Manuell
Macroeconomic and industrial forecasting experts Oxford Economics predict that the UK may put 4,000 jobs at risk in the introduction of a new sugar tax.