A new generation of natural and nutritious pleasure-foods
18 August 2008 | By Joy Wilkinson, Mark Berry, Peter McClure and Susie Turan, Unilever Plc
Key driving forces for new foods are naturalness and nutrition. Consumers also expect pleasurable eating experiences. Unilever have recently launched “Frusi” , a completely new concept in ice cream that addresses the ‘enjoyment versus health’ paradox – the idea that something that tastes good cannot be healthy and vice versa.…