Raising a glass to ethical drinking
What’s the link between a hurricane and an innovative drinks company? From bottled water, to flavoured drinks and now its own interpretation of the UK’s current favourite tipple, the One brand has always had altruism at its heart, as the New Food team reports.
Duncan Goose’s move into the world of ethical drinks began after he was caught in Hurricane Mitch in Honduras in 1998 – a natural disaster responsible for killing 20,000 people. Here, he experienced life first-hand without access to drinking water.
Four years later, he saw a photograph in The Guardian of a small girl sitting next to a padlocked water pump in Nairobi, Kenya. The image – reflecting desperate but unanswered need – made such an impact on him that he finally made the decision to pack in his day job and launch an ethical bottled water brand, which he was to call One Water. Says Duncan Goose, “The reason it’s called One is because you can’t change a billion people’s lives but if you can change one, that’s a definition of success.”
The idea was simple: to sell bottled water in the UK and give away the profit to fund the provision of clean water in the world’s poorest communities, through the creation of The One Foundation.
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