Bisuits may be tough sell in the UK, says GlobalData
The Italian confection giant Ferrero looks set to imbibe famous UK brand Fox’s Biscuits, to expand its mighty biscuit business. But market experts question whether the move is a no brainer.
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The Italian confection giant Ferrero looks set to imbibe famous UK brand Fox’s Biscuits, to expand its mighty biscuit business. But market experts question whether the move is a no brainer.
Sky News has reported 2 Sisters Food Group-owned Burton's and Fox's are in merger talks which, if successful, could munch 20 per cent of the market.