The new EU project, CLEVERFOOD, is aiming to change the European food system to benefits climate, sustainability, biodiversity and public health.
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In a bid to tackle food price increases themselves, Klaus Grunert explains to New Food why consumers might be "reshuffling" their purchases to navigate food inflation and potential food shortages.
Investing €25 million, Horizon Europe will be part of an EU programme that will develop cultivated meat and fermentation-based foods.