Survey reveals consumer experience of free-from foods
Posted: 20 June 2016 | | No comments yet
With the UK free-from market forecast to double in size by 2019, a survey reveals consumers’ shopping experiences and perceptions of free-from foods…
With the UK free-from market forecast to double in size by 2019, a survey for www.honesteats.co.uk reveals consumers’ shopping experiences and perceptions of free-from foods
The survey suggests that the food industry has yet to catch up with consumer demand when it comes to taste, availability and the motivations behind free-from diets.
Prior to its launch last month Honest Eats asked 1,798 members of the Gluten Free Centre, a leading online directory, resource and community, about their shopping habits and perceptions of free-from products in an online survey.
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Survey results suggest that diets without gluten are nearly as popular for the perceived health benefits as they are necessary for people with coeliac disease or a gluten intolerance. 54% of survey respondents said that they ate free-from foods ‘as part of a healthy and balanced diet’ or because it made them ‘feel better’, rather than just for an intolerance, medical need or coeliac disease.
A struggle to find free-from alternatives
While the ‘free-from’ aisles in retail stores may be growing, there is still a long way to go to cater for those that don’t, or simply can’t, eat gluten or dairy. 91% of respondents to Honest Eats’ survey said that they have struggled to find free-from alternatives and over a third went so far as to say that they ‘often’ struggle to get free-from food.
The survey also found that products that lack gluten can, if not well produced with quality ingredients, lack the flavour and texture of those that do contain gluten. A whopping 83% of respondents in the survey agreed and said that it is ‘true’ or ‘sometimes true’ that free-from products currently on the market compromise on taste.
Honest Eats is an online shop with one of the largest and most diverse ranges of free-from food and drink. It also caters for people with all sorts of food allergies (including coeliac disease) and intolerances, vegans, vegetarians and those looking for a large range of new organic produce.