Mondelez and D. E. Master Blenders 1753 complete transactions to create Jacobs Douwe Egberts

Posted: 7 July 2015 | Victoria White | 1 comment

Mondelēz International and D.E Master Blenders 1753 have combined their respective coffee businesses to create Jacobs Douwe Egberts…

Mondelēz International and D.E Master Blenders 1753 have completed the transactions to combine their respective coffee businesses, including Mondelēz International’s coffee portfolio in France, to create Jacobs Douwe Egberts.


Jacobs Douwe Egberts will be the world’s leading pure-play coffee company with annual revenues of more than €5 billion.

Upon closing, Mondelēz International received cash of approximately €3.8 billion and a 44% interest in the new joint venture, subject to standard post-close adjustments. Acorn Holdings, owner of D.E Master Blenders 1753, will have a 56% share in Jacobs Douwe Egberts.

Jacobs Douwe Egberts will hold market-leading positions in 18 countries

The new company will be based in the Netherlands and hold market-leading positions in 18 countries globally as well as a strong emerging market presence. Jacobs Douwe Egberts will own some of the world’s leading coffee brands, such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilão and Gevalia.

The cash-and-equity consideration paid to Mondelēz International was reduced proportionally from previous estimates to reflect Mondelēz International retaining its interest in its Korea-based joint venture, Dongsuh Foods Corporation. 

Following the transactions, Mondelēz International becomes an even more focused snacking company, with approximately 85% of net revenues derived from biscuits, chocolate, gum and candy. By retaining a significant stake in JDE, however, Mondelēz International will continue to benefit from future growth of the coffee category.