Benecol Case Study: A leader in cholesterol-reducing food
15 May 2012 | By
Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Benecol has become one of the market leaders in cholesterol-reducing foods. This case study will examine the factors that have led…