Carlsberg launches beer sustainability competition

28 September 2015  •  Author(s): Victoria White

Carlsberg has launched its “Cheers to Green Ideas” competition in partnership with Copenhagen-based think tank, Sustainia.


Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable.

The ideas provided must help Carlsberg improve the environmental impact of beer, from production of raw materials, to brewing and transportation, all the way through to recycling of packaging. They should also inspire positive change in consumer behaviour to help drive a more sustainable future. Examples could include innovative packaging ideas, ways of incentivising recycling, and technologies to increase energy/water efficiency.

Winners get the opportunity to collaborate with Carlsberg experts

The Cheers to Green Ideas Award is aimed primarily at established companies or entrepreneurs with a viable sustainability concept. The winner gets $20,000 and a chance to collaborate with Carlsberg experts. A second award, the JC Jacobsen Special Award, is aimed primarily at consumers with a prize of $10,000.

The winners will be announced at the Sustainia Award ceremony in December.

“Since Carlsberg was founded in 1847, science, innovation and sustainability have played a key role in the company’s development, and the Cheers to Green Ideas campaign is a natural way of bringing this heritage into the 21st century. We are experts in brewing great beer, and by engaging professionals and consumers to contribute their own innovative ideas, we can work together to brew beer that is even more sustainable”, says Sustainability Director Simon Boas Hoffmeyer at Carlsberg Group.

Ideas can be submitted 28 September–16 October 2015. All ideas must be submitted via the website:

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