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UK charity, Action on Sugar, makes plea for UK Government to bring about mandatory honest labelling regarding the sugar content of food.
Research has highlighted reticence from the global food and beverage industry to fully get behind public health guidance aimed at tackling NCDs.
Following evidence that being overweight can increase the health risks from COVID-19, the British Government has published new voluntary calorie and salt reduction guidelines for the food industry and is encouraging businesses to implement them.
The report found that consumers would be willing to embrace change when it comes to healthy foods if the Government invested in innovation and implemented a number of new healthy food measures.
The call follows a Public Health England evidence review revealing that excess weight can increase the risk of serious illness from COVID-19, and the subsequent series of measures announced by the UK Government to curb obesity.
Ahead of Prime Minister Boris Johnson’s plans to address obesity in the UK, charities and researchers have called for the childhood obesity prevention plan to include all recommendations set out in an evidence-based package - including advertising restrictions.
Obesity is an independent and modifiable risk factor for more severe illness and death from COVID-19, say researchers from Queen Mary University of London.
In light of the global 'stay at home' message and subsequent increased levels of snacking, Holly Gabriel, Action on Sugar, explains how the need to base food advertising regulation and public health goals on scientific evidence has never been more critical.
After complaints about brands advertising unhealthy foods to children during a YouTube exercise video, Action on Salt and Sugar and Children’s Food Campaign have called on all food and beverage companies to refrain from advertising any food or drink high in fat, salt or sugar (HFSS) before 9pm.
The campaign groups claimed that some food companies, including big brands, have been capitalising on the government’s ‘stay home’ message by heavily promoting unhealthy food, sometimes to the "most vulnerable members of society."
A research team has been working find out how food flavours and textures can influence behaviour by describing a novel digestive-brain axis identified in mice, which they say could be relevant for treating obesity.
As children stay home, potentially for the rest of the academic year, public health experts have urged policy makers to introduce new measures that would promote healthy eating and exercise during the COVID-19 pandemic.