How to make your brand more lovable
Louise Findlay-Wilson looks at what makes a brand loved by consumers and how this can impact their loyalty.
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Louise Findlay-Wilson looks at what makes a brand loved by consumers and how this can impact their loyalty.
With pints being pulled in pubs and bars once again this week, Marmite-lovers also have a reason to celebrate – production issues are set to be eased thanks to the return of one crucial ingredient.