How environmentally conscious are consumers in the UK?
The latest Tetra Pak Index has revealed that UK consumers are now “actively considering the environment alongside their individual health when buying food”.
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The latest Tetra Pak Index has revealed that UK consumers are now “actively considering the environment alongside their individual health when buying food”.
Alex Baverstock, JinHo Cho and Josef Zach from Ipsos explain Sensory Spatial Segmentation (SSS), their novel technique for analysing consumer preferences.