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21 August 2015 | By Victoria White
The Business Secretary Sajid Javid visited the home of Cadbury in Birmingham to open a new state-of-the-art production line at its chocolate factory today...
20 August 2015 | By Victoria White
A survey conducted by Instantly has found that almost half of UK consumers (48%) said they would never forsake Coca-Cola for an own brand equivalent...
1 May 2014 | By Charles Spence, Crossmodal Research Laboratory, Oxford University
The new rounded Cadbury’s Dairy Milk chocolate bar has got many consumers agitated because they say it tastes sweeter than the original more rectangular bar. But the company says that the formulation hasn’t changed. Who is right? This furore can perhaps be explained with reference to the literature on shape…
9 September 2010 | By Grant Thornton UK LLP
69% of senior executives at UK-based food & beverage producers expect M&A activity to increase in the next 12 months, according to a report due to be released next week...
10 September 2009 | By Alex Cole, Global Corporate Affairs Director, Cadbury
Talking to ordinary consumers about ethical issues is in Cadbury's DNA. Two hundred years ago, the Cadbury family set out to market hot chocolate as an alternative to alcohol, priced within the reach of the ‘common man' and with a guarantee of purity in an age when adulteration with brick…
