Five global companies demonstrate their strong commitment to sustainable innovation
Posted: 5 June 2012 | The Coca Cola Company | No comments yet
Five companies announced the formation of the Plant PET Technology Collaborative…
The Coca-Cola Company, Ford Motor Company, H.J. Heinz Company, NIKE, Inc. and Procter & Gamble today announced the formation of the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products. PET, also known as polyethylene terephthalate, is a durable, lightweight plastic that is used by all member companies in a variety of products and materials including plastic bottles, apparel, footwear and automotive fabric and carpet.
The collaborative builds upon the success of The Coca-Cola Company’s PlantBottle™ packaging technology, which is partially made from plants and has demonstrated a lower environmental impact when compared to traditional PET plastic bottles. Currently, Heinz licenses the technology from Coca-Cola for select Heinz ketchup bottles in the U.S. and Canada.
This new collaborative was formed to support new technologies in an effort to evolve today’s material that is partially made from plants to a solution made entirely from plants. By leveraging the research and development efforts of the founding companies, the PTC is taking the lead to affect positive change across multiple industries. PTC members are committed to researching and developing commercial solutions for PET plastic made entirely from plants and will aim to drive the development of common methodologies and standards for the use of plant-based plastic including life cycle analyses and universal terminology.
“Fossil fuels like oil have significant impacts to the planet’s biodiversity, climate and other natural systems” said Erin Simon, Senior Program Officer of Packaging for World Wildlife Fund (WWF). “Sustainably managing our natural resources and finding alternatives to fossil fuels are both business and environmental imperatives. It’s encouraging to see these leading companies use their market influence to reduce dependence on petroleum-based plastics. We hope other companies will follow their lead.”
These leading brand companies are making a commitment to champion and support research, expand knowledge and accelerate technology development to enable commercially viable, more sustainably sourced, 100% plant-based PET plastic while reducing the use of fossil fuels. PTC member companies look forward to working together to meet each member’s future business goals and lead the charge toward 100% plant-based materials.