Tate & Lyle makes a splash with new drinks website
Posted: 27 March 2012 | Tate & Lyle | No comments yet
Tate & Lyle, has announced the launch of www.yourdrinksolutions.com, a dedicated site for beverage manufacturers…
Tate & Lyle, the global ingredients and food solutions provider, has announced the launch of www.yourdrinksolutions.com, a dedicated site for beverage manufacturers.
With the launch of www.yourdrinksolutions.com, the drinks industry now has a one-stop shop for innovation. Beverage manufacturers around the world can dip into a world of solutions, ideas and ingredients for their products – all developed with consumer trends and manufacturing costs in mind. The website is the brainchild of the food and drink experts of Tate & Lyle. Reflecting the way they work with customers in person, they’ve packed it with features and tools that help manufacturers do what they do best – develop great-tasting drinks with benefits for differing consumer needs.
Carbonated soft drinks with a health-plus profile… fibre in a drink that looks, tastes and feels delicious…low-calorie chocolate drinks with a rich, full-bodied appeal… juices with scrumptious extra ‘fruitiness’… Tate & Lyle shows through case studies, consumer insights and examples of prototypes chosen among a global database of hundreds of beverage recipes, that it’s all possible.
Designed for success
With its focus firmly on the customer, this website isn’t just a showcase for clever ingredients and formulation work. “What we deliver to customers is so much more than great ingredients. It’s a more competitive position, a faster route to market, a more successful result. We call it the Tate & Lyle advantage, and it’s what this website is all about.” says Caroline Sanders, Global Marketing & Communications Director, Tate & Lyle Speciality Food Ingredients.